Redirect rules

Every dynamic code has a default destination plus an ordered list of rules. On each scan, rules are evaluated top to bottom at the edge; the first match wins, and the default is the fallback.

Rule types

• Schedule — activate a destination between a start and end time, in a timezone you choose. Ideal for launches and limited offers.
• Geo — route by country or region, e.g. localized landing pages or compliance-gated content.
• Device — send iOS to the App Store, Android to Google Play, desktop to your website.
• A/B split — divide traffic across two or more destinations by percentage and compare conversion in analytics.

Protections

• Password — visitors enter a passphrase on a Cue-hosted page before redirecting.
• Expiry — the code stops redirecting after a date and shows a configurable expired page.
• Scan limit — cap total scans; useful for one-time offers and controlled distributions.

Combining rules

Rules compose. A campaign can be scheduled and geo-targeted and split-tested at once. Protections apply before routing, so a password gate covers every branch. Advanced rules are available on Pro plans and above.