About

The bridge between print and the web should be boring

Cue exists because a billion printed QR codes depend on redirect services that are flaky, extractive, or both. We're Cue Labs Ltd, and we're building the version we'd trust with our own billboards.

Print is a promise

Once something is printed, it can't be patched. Our job is to make sure the digital half of that promise — the redirect — never breaks, never disappears behind a paywall, and never punishes you for downgrading.

Transparent pricing

Every price and every limit is published on one page. The numbers on our pricing page are the same constants our billing system enforces. No per-scan gotchas, no sales-call-only tiers below Enterprise.

Privacy as architecture

We measure campaigns, not people. Scan analytics are built on salted hashes and coarse geography, so the invasive option simply doesn't exist in our codebase.

Craft over clutter

QR tools tend to accumulate buttons. We'd rather ship fewer things that feel effortless — a designer that prevents unscannable codes, redirects that just work, dashboards that answer real questions.

2026

Founded and launched

UK

Registered and operated

100%

Independent and customer-funded

cue.

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