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Notes from the team

On QR codes, print campaigns, and the unglamorous infrastructure in between.

5 min read

Static vs dynamic QR codes: what actually matters

A static code embeds its destination in the pattern itself. A dynamic code embeds a redirect. That one difference changes everything about how you run campaigns.

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4 min read

QR analytics without creepy tracking

You can answer every question a marketer actually has — which placement won, when, on what device — without warehousing personal data. Here's how Cue does it.

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